Performance Marketing
Paid media managed to a revenue target — not a media-spend report that looks busy but doesn't tie back to closed business.
Most paid media reporting is built to look good, not to be honest — a dashboard full of platform-reported clicks and impressions that never gets tied back to whether any of it closed real business. Click-through rate looks fine, cost-per-click looks reasonable, and revenue is nowhere on the report because nobody wants to show the number that actually matters.
The deeper problem: campaigns and landing pages built by two different teams, or one team treating both as an afterthought to the other. A sharp campaign pointed at a generic homepage bleeds the media spend on a step nobody optimised, and a beautiful landing page with no real traffic strategy behind it never gets tested.
Lead volume without lead quality is its own trap — a campaign optimised purely for form-fills that sales can't actually close is spend that looks productive and isn't.
Algotrax runs paid media and the landing experience together, reported against revenue, with lead quality treated as seriously as lead volume.
What's included
Paid search and social campaign strategy and execution
Landing pages built specifically to convert the campaign traffic, not a generic homepage
Lead scoring and routing so sales gets qualified leads, not a raw form-fill dump
CAC/LTV reporting tied to actual revenue, not platform-reported conversions alone
Creative testing built into the media plan, not an afterthought
How it actually runs
Audience & channel strategy
Where your actual buyers are, and which platforms earn real investment — not spend spread thin across every channel by default.
Landing page build
Built specifically for the campaign traffic it's receiving, not a generic homepage repurposed as a landing page.
Campaign launch
Creative, targeting, and bidding set up and launched, with testing built into the plan from day one, not added after results disappoint.
Lead scoring & routing
Qualified leads routed to sales properly, so the sales team isn't wading through a raw form-fill dump to find the real opportunities.
Revenue-tied reporting
CAC and LTV against actual closed revenue where your systems allow it, with platform metrics shown only as supporting context.
Built with
What most agencies get wrong here
Optimising for platform metrics instead of revenue.
A great CTR on a campaign that closes no real business is a vanity win.
Pointing a sharp campaign at a generic homepage.
The landing experience is half the conversion equation; ignoring it wastes the other half's work.
Chasing lead volume without lead quality.
A form-fill that sales can't close isn't a lead, it's a number that looks like one.
No creative testing built into the plan.
Performance plateaus quietly when the same creative runs unchanged for months.
How the engagement works
Runs as a monthly retainer covering strategy, campaign management, and landing page work together — priced against the media budget being managed and the complexity of the funnel, not a flat rate regardless of scale.
Media spend itself is separate from the management fee and goes directly to the ad platforms — full transparency on where budget is actually going.
Landing pages are typically built as part of the initial setup, then iterated as campaign data reveals what's actually converting.
Once campaigns and landing pages are running together, the media spend stops leaking at a step nobody optimised — every click is landing somewhere built specifically to convert it.
Getting started is a strategy conversation about audience and channel — where your actual buyers are, and which platform earns the first real investment.
Tell us where performance marketing fits in, and we'll reply within a day.
- A real person reads this, not a queue
- No discovery call required to get a straight answer
- Tell us to go away and we will — no drip sequence
Questions worth asking first
Both, under one team — a great campaign pointed at a weak landing page wastes the media spend, so the two are built together, not handed off between vendors.