Skip to content
All work
Dholera Pratham logo
04 / 07

Dholera Pratham

Invest in India's first smart city — Dholera SIR.

Five applications for one real-estate firm: public site, admin CMS, API, a mobile app for the sales team, and a Windows desktop app for deal management.

Sector
Real Estate
Engagement
2025 – 2026
Scope
End to end
Dholera Pratham homepage — 'Invest in India's First Smart City' hero
The public site — a CMS-driven hero over the whole marketing surface

Overview

Dholera Pratham sells plotted-development land in the Dholera Special Investment Region. We built the entire operating system around that business: the public marketing and listings site, an admin console that doubles as the site CMS, an Express API, an Expo mobile app the field sales team runs on, and a Tauri/Rust desktop app for tracking the money side of each project.

The interesting work is in the domain model — property sizes and rates arrive as bigha, acre or square-yards and have to normalise into one comparable unit — and in the desktop app's payment-funding logic, which stops an allocation from ever exceeding the payment it draws from.

SoftwareMobileDesktopBrand

The brief

The operating system for a plotted-land business

Dholera Pratham sells plotted-development land in the Dholera Special Investment Region — India's first greenfield smart city. Selling that land is only the visible part of the business. Behind it sit inventory that changes hands, a field sales team chasing follow-ups, channel partners, and the money side of every project: token payments, byana, registry, vendors, purchase partners.

Algotrax built the operating system for all of it. Five applications across four platforms: the public marketing and listings site, an admin console that doubles as the site's CMS, an Express API underneath both, an Expo mobile app the field sales team runs on, and a Tauri desktop app on Windows for tracking the finances of each project.

The site is the shopfront. The other four are the business.

Architecture

Five apps, one API, one domain model

The backend is Express 5 on Mongoose — eighteen models, seventeen route groups — with AWS S3 and presigned URLs for media, Firebase Cloud Messaging for push, and Winston daily-rotating logs. It's Dockerised, and it went through an S3-and-Mongo infrastructure migration mid-engagement without downtime the users noticed.

The config layer is deliberately data, not code: villages, zones, town-planning schemes, lead types, customer types and lead groups are all editable lists. The sales team's vocabulary can shift — a new zone, a renamed stage — without a deploy.

Dholera Pratham projects inside Dholera SIR over an aerial smart-city render
The public projects surface — one of five apps on a single API

The domain

One unit for a market that uses three

Land in this market is quoted however the seller thinks about it. Plot sizes come in bigha, in acre, or in square yards. Roads are measured in metres or in feet. Asking rates are per full plot, or per bigha, or per acre, or per square yard.

None of that is comparable until it's normalised. The Property model parses every one of those forms and converts to square yards and square metres and a single per-square-yard rate, so a listing page can actually sort and filter by price and size.

One line in that model reads TODO: confirm with client, on the bigha-to-square-yards conversion factor. That's the right instinct: a domain constant that varies by region is a question for the client, not a guess in the code.

A domain constant that varies by region is a question for the client, not a guess in the code.
Dholera Pratham SIR property listings with sold badges and land-proposal maps
Listings — every plot normalised to one unit so the page can sort and filter

The console

The admin console is also the website's CMS

There is no separate content system. The same console the sales team opens to work leads and inventory is where the website's hero media, public listings, FAQs, and news and blog articles are edited — the articles in a TipTap rich-text editor, the map locations through a Google Maps picker.

Everything routes through an approval workflow. New leads, property changes and lead-assignment requests all land in a pending queue with a badge on the console, so an admin signs off before anything reaches the public site or gets reassigned.

Dholera Pratham About page with the team and an editorial serif headline
The About page — Playfair Display and Inter, every block CMS-managed

The field app

Software that speaks the sales team's language

The Expo mobile app is what the field team actually carries. Property and lead management with search, filter and sort; a Google Places map picker for pinning plot locations; a follow-up badge on the Leads tab so nothing slips; image, video and file capture on site; push notifications; auth that persists between sessions. Redux Saga drives the sync.

The lead search behind it is modelled on how the team talks. It normalises Dealer, Selling Dealer and Buying Dealer, parses requirement flags, and understands follow-up windows the way a salesperson does — today, tomorrow, this week, this month, or a custom range — on top of the usual stage, group, budget, location and assignment filters.

The desktop app

The money side, kept honest on a Windows desktop

The finances of each project live in a separate Tauri and Rust application for Windows. It tracks vendors, purchase partners, seller and client parties, outgoing and incoming payments both due and made, payment links, project documents and expenses. Local storage is SQLite encrypted with SQLCipher, keyed with Argon2 and AES-GCM, because this data doesn't belong on a shared server.

Project summaries roll token, byana, intermediate and registry balances, plus purchase-partner and seller-party balances, into one dashboard. And funding an outgoing payment from a source is validated on both sides: the allocation can't exceed the outgoing amount, and it can't exceed the source payment's remaining balance. You cannot over-allocate money that isn't there.

An Excel backup and import carries the project's records, its computed totals and its attachments — chunked as base64 — so a whole project can move to another machine intact.

Funding is validated on both sides. You cannot over-allocate money that isn't there.

The engineering you don't see in a demo.

01

One unit for a market with three

Land is quoted in bigha, acre or SQYDS; roads in metres or feet; asking rates per full plot, per bigha, per acre or per square yard. The Property model parses all of it and normalises to square yards / square metres and a per-sq-yard rate, so listings are actually comparable and filterable.

02

Money that can't over-allocate

In the desktop app, funding an outgoing payment from a source payment is validated on both sides: the allocation can't exceed the outgoing amount, and it can't exceed the source's remaining balance. Project summaries roll token / byana / registry balances and partner balances into one dashboard.

03

Lead filtering that speaks the sales language

Lead search normalises Dealer / Selling Dealer / Buying Dealer, and supports today / tomorrow / this-week / this-month / custom follow-up windows, requirement-flag parsing, and stage / group / budget / location / assignment filters.

What it runs on.

React 19 + ViteRedux ToolkitExpress 5Mongoose / MongoDBAWS S3Firebase Admin (FCM)Expo / React NativeTauri + RustSQLite / SQLCipherTipTapDockerTailwind CSS v4

Measured from the repository, not the pitch.

5
Applications shipped
18
Mongoose models
17
API route groups
240+ days
Backend build span
Web · iOS · Android · Windows
Platforms

Who we worked with.

  • Naveen Garg

    Director

  • Brajesh

    Director

  • Pradeep Kumar

    Sales Head

Against the baseline.

Reported as change against the engagement baseline. Search figures stay as percentages and multiples on purpose — absolute volume tracks Dholera Pratham's news and category cycle, so the relative move is the honest measure.

Scope, stack, scale and the engineering above are drawn straight from Dholera Pratham's codebase and git history.

+230%
Organic impressions
vs. pre-engagement
3.2×
Organic clicks
trailing 6 months
+120%
Local-intent queries in top 10
+52%
Enquiry-form completion
after the funnel rework

The takeaway

Four platforms, one vocabulary

Web, iOS, Android and Windows; a marketing site, an operations console, a field app and a finance desktop — 240-plus days on the backend alone. Five applications that a small firm can actually run without an IT department.

The traffic and enquiry numbers are Dholera Pratham's to share. The engineering worth showing is the domain model underneath all five apps — the one that lets a plot quoted in bigha, a follow-up due tomorrow, and a registry payment against a purchase partner all mean exactly one thing.

Start a project

Want work like Dholera Pratham on your own numbers? Tell us where you are.

  • A real person reads this, not a queue
  • No discovery call required to get a straight answer
  • Tell us to go away and we will — no drip sequence