UI/UX Design
Product design for web and mobile — wireframes through pixel-perfect UI, done by designers who sit next to the engineers building it.
Most bad software isn't bad because of the engineering — it's bad because nobody designed the actual experience before building it. Features get added in the order they were requested, not the order that makes sense to a first-time user; screens get built to match what's technically easiest to implement, not what's easiest to understand.
The result is a product that works, technically, and confuses real users constantly — support tickets that are actually UX problems wearing a bug report's clothes, a conversion funnel that leaks at a step nobody's actually looked at from the user's side, a team that's stopped noticing the friction because they're too close to it.
Design bolted on after engineering is usually cosmetic — a fresh coat of paint on a structure that was never actually designed. It looks better and still confuses people the same way.
Algotrax designs product experience alongside the team that builds it — so the interface isn't a wrapper around the engineering, it's the actual shape of the product.
What's included
User research and flow mapping before any screen gets drawn
Wireframing and prototyping for early validation before full visual design
High-fidelity UI design, componentised for direct handoff to engineering
Design system and component library maintenance as the product grows
Usability review of existing products, not only greenfield design
How it actually runs
Research & flow mapping
Understanding how people actually try to use the product — or a competitor's — before any screen gets drawn.
Wireframes & prototypes
Low-fidelity exploration and validation before committing to a visual direction, so structural problems get caught cheap, before they're pixel-perfect and expensive to change.
High-fidelity UI design
Componentised design built for direct engineering handoff — not a static mockup that gets reinterpreted differently by whoever builds it.
Design system maintenance
A living component library that grows with the product, so consistency doesn't decay as new features ship.
Post-launch usability review
Real usage watched after launch — the gap between how a design was intended to work and how people actually use it is where the next round of improvement comes from.
Built with
What most agencies get wrong here
Designing in isolation from engineering constraints.
A beautiful design that's technically expensive or impossible to build accurately gets watered down in implementation, and the gap between the mockup and the shipped product erodes trust in the process.
Skipping research because the team is confident they already know the answer.
The most expensive assumptions are the ones nobody thought to check.
Treating the design system as a one-time deliverable.
Without maintenance, every new feature is a fresh decision, and consistency decays within a few release cycles.
Redesigning everything at once instead of where the actual friction is.
A full redesign is often less effective, and much riskier, than fixing the two or three screens where users are actually getting stuck.
How the engagement works
Design work runs alongside engineering sprints where a build is happening, or as its own project for a standalone redesign or usability review.
A design system is typically built once, early, then maintained incrementally as the product grows — priced as an initial build plus lighter ongoing involvement, not a full re-engagement for every new feature.
Where design and engineering are both handled by Algotrax, they run as one integrated team and one timeline — not two separate schedules that have to be manually kept in sync.
Once the design system is in place, new features stop being one-off visual decisions — they're assembled from a coherent, tested component language the whole product already speaks.
Getting started is usually an audit of the current product — where users actually get stuck — before any redesign work begins.
Tell us where ui/ux design fits in, and we'll reply within a day.
- A real person reads this, not a queue
- No discovery call required to get a straight answer
- Tell us to go away and we will — no drip sequence
Questions worth asking first
We stay through the build — design and engineering are one team here, not a handoff between two vendors who never talk. That's the whole premise of the agency.